000 00414 a2200169 4500
020 _a0073660310
082 _a658.8
_bETZ
090 _c8754
_d12151
100 _aEtzel, Michael J.
245 _aMarketing
250 _a12th
260 _aBoston
_bMcGraw-Hill
_c2001
_g1964
300 _axxii, 734p.
_c26cm.
650 _aMANAGEMENT OF MARKETING
700 _aWalker, Bruce J.; Stanton, William J.
942 _cSR
999 _c37392
_d37392