000 00409 a2200157 4500
020 _a8120311787
082 _a658.8
_bKOT
090 _c8819
_d12234
100 _aKotler, Philip
245 _aMarketing management
_banalysis, planning, implementation and control
250 _a9th
260 _aNew delhi
_bPrentice hall
_c1997
_g1998
300 _axxxvii, 859p.
_c25cm.
650 _aMARKETING
942 _cSR
999 _c37455
_d37455