000 00431 a2200169 4500
020 _a0030225191
082 _a658.8
_bBAT
090 _c9077
_d12614
100 _aBateson, John E.
245 _aManaging services marketing
_btext and readings
250 _a4th
260 _aNew York
_bHarcourt brace college
_c1999
_g1999
300 _axxvi, 471p.
_c28cm.
650 _aMARKETING
700 _aHoffman, K. Douglas
942 _cSR
999 _c37694
_d37694