| 000 | 00521 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a0844229520 | ||
| 082 |
_a658.827 _bSCH |
||
| 090 |
_c9106 _d12648 |
||
| 100 | _aSchultz, Don E. | ||
| 245 | _aStrategic brand communication campaigns | ||
| 250 | _a5th | ||
| 260 |
_aLincolnwood _bNTC Business _c2001 _g2001 |
||
| 300 |
_axxii, 378p. _c23cm. |
||
| 650 | _aMANAGEMENT | ||
| 650 | _aSALES PROMOTIONMARKET MANAGEMENT OF MARKETING | ||
| 650 | _aUSE OF BRANDS AND TRADEMARKS | ||
| 700 | _aBarnes, Beth E | ||
| 942 | _cSR | ||
| 999 |
_c37721 _d37721 |
||