| 000 | 00528 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a8120323092 | ||
| 082 |
_a658.827 _bKEL |
||
| 090 |
_c9110 _d12652 |
||
| 100 | _aKeller, Kevin Lane | ||
| 245 |
_aStrategic brand management _bbuilding measuring and managing brand equity |
||
| 250 | _a2nd. | ||
| 260 |
_aNew Delhi _bPrentice - Hall _c2005 _g2005 |
||
| 300 |
_axxvii, 788p. _c24cm. |
||
| 650 | _aMANAGEMENT | ||
| 650 | _aUSE OF BRANDS AND TRADEMARKS | ||
| 650 | _aSALES PROMOTIONMARKET MANAGEMENT OF MARKETING | ||
| 942 | _cSR | ||
| 999 |
_c37725 _d37725 |
||