| 000 | 00659 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c37727 _d37727 |
||
| 003 | WUSLLib | ||
| 008 | 201002b ||||| |||| 00| 0 eng d | ||
| 020 | _a0750622407 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.827 _bCHE |
||
| 100 |
_aChernatony, Leslie de _919417 |
||
| 245 | _aCreating powerful brands in consumer, service and industrial markets | ||
| 260 |
_aOxford: _bButterworth Heinemann, _c1999 |
||
| 300 |
_axv, 430p.; _c23cm. |
||
| 650 |
_aManagement _919418 |
||
| 650 |
_aUuse of brands and trademarks _919419 |
||
| 650 |
_aSales promotion market _919420 |
||
| 650 |
_aMarketing _919421 |
||
| 700 |
_aMcDonald, Malcolm _91369 |
||
| 942 |
_cSR _2ddc |
||