000 00443 a2200169 4500
020 _a0743232135
082 _a658.827
_bAAK
090 _c9114
_d12655
100 _aAaker, David A.
245 _aBuilding strong brands
260 _aLondon
_bFree Press
_c1996
_g1996
300 _aix, 380p,
_c24cm.
650 _aSALES PROMOTIONMARKET MANAGEMENT OF MARKETING
650 _aMANAGEMENT
650 _aUSE OF BRANDS AND TRADEMARKS
942 _cSR
999 _c37729
_d37729