000			00467 a2200169 4500
020			_a0765613107
082			_a659.111 _bKEL
090			_c9614 _d13392
100			_aKelley, Larry
245			_aAdvertising media planning _ba brand management approach
260			_aNew York _bM.E.Sharpe _c2004 _g2004
300			_avii, 144p. _c23cm.
650			_aADVERTISING AND PUBLIC RELATIONS
650			_aPLANNING AND CONTROL
700			_aJugenheimer, Donald W
942			_cSR
999			_c38193 _d38193