000 00510 a2200193 4500
020 _a8120326121
082 _a659.1
_bWEL
090 _c9618
_d13396
100 _aWells, William
245 _aAdvertising principles & practice
250 _a6th.
260 _aNew Delhi
_bPrentice - Hall
_c2003
_g2003
300 _axxvii, 599p.
_c28cm.
650 _aGENERAL TOPICS OF ADVERTISING
650 _aADVERTISING AND PUBLIC RELATIONS
700 _aMoriarty, Sandra
700 _aBurnett, John;
942 _cSR
999 _c38196
_d38196