| 000 | 00437 a2200157 4500 | ||
|---|---|---|---|
| 020 | _a0761922539 | ||
| 082 |
_a659.1 _bTEL |
||
| 090 |
_c9623 _d13404 |
||
| 100 | _aTellis, Gerard J. | ||
| 245 |
_aEffective advertising _bunderstanding when, how, and why advertising works |
||
| 260 |
_aThousand Oaks _bSage _c2004 _g2004 |
||
| 300 |
_ax, 203p. _c23cm. |
||
| 650 | _aADVERTISING AND PUBLIC RELATIONS | ||
| 650 | _aADVERTISING | ||
| 942 | _cSR | ||
| 999 |
_c38201 _d38201 |
||