| 000 | 00464 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a007053943X | ||
| 082 |
_a659.1 _bROS |
||
| 090 |
_c9628 _d13408 |
||
| 100 | _aRossiter, John R. | ||
| 245 | _aAdvertising communications & promotion management | ||
| 250 | _a2nd | ||
| 260 |
_aBoston _bMcGraw - Hill _c1997 _g1997 |
||
| 300 |
_axvi,640p. _c26cm |
||
| 650 | _aADVERTISING AND PUBLIC RELATIONS | ||
| 650 | _aADVERTISING | ||
| 700 | _aPercy, Larry | ||
| 942 | _cPR | ||
| 999 |
_c38205 _d38205 |
||