| 000 | 00446 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a9780073136660 | ||
| 082 |
_a659.1 _bARE |
||
| 090 |
_c9643 _d13427 |
||
| 100 | _aArens, William F. | ||
| 245 | _aEssentials of contemporary advertising | ||
| 260 |
_aBoston _bMcGraw - Hill _c2005 _g2005 |
||
| 300 |
_axxviii,558p. _c28cm |
||
| 650 | _aADVERTISING AND PUBLIC RELATIONS | ||
| 650 | _aADVERTISING | ||
| 700 | _aSchaefer, David H. | ||
| 942 | _cPR | ||
| 999 |
_c38219 _d38219 |
||