000 00426 a2200157 4500
020 _a1402075146
082 _a659.1
_bEAS
090 _c9651
_d13437
100 _aEast, Robert
245 _aThe effect of advertising and display
_bassessing the evidence
260 _aBoston
_bKluwer Academic
_c2003
_g2003
300 _axiv, 117p.
_c24cm.
650 _aADVERTISING AND PUBLIC RELATIONS
650 _aADVERTISING
942 _cSR
999 _c38226
_d38226