| 000 | 00501 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a9780073101262 | ||
| 082 |
_a659.1 _bBEL |
||
| 090 |
_c9662 _d13448 |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion _ban integrated marketing communications perspective |
||
| 250 | _a7th | ||
| 260 |
_aBoston _bMcGraw - Hill _c2007 _g2007 |
||
| 300 |
_axxvi,820p. _c29cm |
||
| 650 | _aADVERTISING AND PUBLIC RELATIONS | ||
| 650 | _aADVERTISING | ||
| 700 | _aBelch, Michael A. | ||
| 942 | _cPR | ||
| 999 |
_c38237 _d38237 |
||