| 000 | 00484 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a032431132X | ||
| 082 |
_a659.1 _bOGU |
||
| 090 |
_c9667 _d13456 |
||
| 100 | _aO'guinn, Thomas C. | ||
| 245 | _aAdvertising and integrated brand promotion | ||
| 250 | _a4th | ||
| 260 |
_aAustralia _bThomson _c2006 _g2006 |
||
| 300 |
_axlviii, 781p. _c28cm. |
||
| 650 | _aADVERTISING AND PUBLIC RELATIONS | ||
| 650 | _aADVERTISING | ||
| 700 | _aAllen, Chris T; Semenik, Richard J. | ||
| 942 | _cSR | ||
| 999 |
_c38242 _d38242 |
||