000 00513 a2200193 4500
020 _a0070611432
082 _a658.8
_bMAR
090 _c10033
_d14099
100 _aWalker, Orville C.
245 _aMarketing strategy
_ba decision - focused approach
250 _a5th.
260 _aNew Delhi
_bTata McGraw - Hill
_c2006
_g2006
300 _axx, 346p.
_c26cm.
650 _aMANAGEMENT OF MARKETING
700 _aLarreche, Jean- Claude
700 _aMullins, John W.
700 _aBoyd, Harper W.
942 _cL
999 _c38566
_d38566