| 000 | 00477 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0749424478 | ||
| 082 |
_a658.82 _bCUM |
||
| 090 |
_c10316 _d14588 |
||
| 100 | _aCummins, Julian | ||
| 245 |
_aSales promotion _bhow to create and implement campaigns that really work |
||
| 250 | _a2nd | ||
| 260 |
_aLondon _bKogan Page _c1998 _g1998 |
||
| 300 |
_ax, 268p. _c24cm. |
||
| 650 | _aMANAGEMENT OF MARKETING | ||
| 650 | _aMANAGEMENT | ||
| 650 | _aSALES PROMOTION | ||
| 942 | _cSR | ||
| 999 |
_c38828 _d38828 |
||