| 000 | 00424 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a0751401161 | ||
| 082 |
_a658.82 _bJEF |
||
| 090 |
_c10318 _d14592 |
||
| 100 | _aJefkins, Frank | ||
| 245 | _aModern marketing communications | ||
| 260 |
_aLondon _bBlackie Academic _c1992 _g1992 |
||
| 300 |
_aviii, 240p. _c23cm. |
||
| 650 | _aMANAGEMENT OF MARKETING | ||
| 650 | _aMANAGEMENT | ||
| 650 | _aSALES PROMOTION | ||
| 942 | _cSR | ||
| 999 |
_c38830 _d38830 |
||