| 000 | 00489 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0030352711 | ||
| 082 |
_a658.82 _bSHI |
||
| 090 |
_c10321 _d14594 |
||
| 100 | _aShimp, Terence | ||
| 245 | _aAdvertising promotion supplemental aspects of integrated marketing communications | ||
| 250 | _a6th | ||
| 260 |
_aAustralia _bThomson _c2003 _g2003 |
||
| 300 |
_axxii, 650p. _c28cm. |
||
| 650 | _aMANAGEMENT OF MARKETING | ||
| 650 | _aMANAGEMENT | ||
| 650 | _aSALES PROMOTION | ||
| 942 | _cSR | ||
| 999 |
_c38833 _d38833 |
||