000 00444 a2200169 4500
020 _a0273655000
082 _a658.802
_bFIL
090 _c10324
_d14603
100 _aFill, Chris
245 _aMarketing communications
_bcontexts strategies and applications
250 _a3rd
260 _aHarlow
_bPrentice - Hall
_c2002
_g2002
300 _axxxii, 790p.
_c25cm.
650 _aMANAGEMENT
650 _aMANAGEMENT OF MARKETING
942 _cSR
999 _c38836
_d38836