000 00387 a2200157 4500
020 _a0273646818
082 _a658.84
_bTAP
090 _c10353
_d14655
100 _aTapp, Alan
245 _aPrinciples of direct and database marketing
250 _a2nd
260 _aEngland
_bPearson Education
_c1998
_g1998
300 _axv, 435p.
_c24cm.
650 _aEXPORT MARKETING
942 _cSR
999 _c38864
_d38864