000 00410 a2200145 4500
020 _a0130090484
082 _a658.83
_bMAL
090 _c10411
_d14738
100 _aMalhotra, naresh K.
245 _aBasic marketing research
_bapplications to contemporary issues
260 _aNew Jersey
_bPrentice- Hall
_c2002
_g2002
300 _axxxiii, 685p.
_c25cm.
650 _aMARKET RESEARCH AND ANALYSIS
942 _cSR
999 _c38921
_d38921