000 00464 a2200169 4500
020 _a0749420138
082 _a658.8
_bSMI
090 _c10429
_d14763
100 _aSmith, Paul
245 _aStrategic marketting communications
_bnew ways to build and integrate communication
260 _aLondon
_bKogan Page
_c1997
_g1997
300 _axv, 290p.
_c23cm.
650 _aMANAGEMENT OF MARKETING
700 _aPulford, Alan
700 _aBerry, chris
942 _cSR
999 _c38939
_d38939