000 00380 a2200145 4500
020 _a1591395054
082 _a658.8
_bWHE
090 _c10433
_d14770
245 _aWhen marketing becomes a minefield
260 _aBoston
_bHarvard Business School Press
_c2004
_g2004
300 _a187p.
_c21cm.
440 _amanagement dilemmas
650 _aMARKETINF AND MANAGEMENT
942 _cSR
999 _c38943
_d38943