000 00397 a2200157 4500
020 _a1861970544
082 _a658.83
_bSHA
090 _c10437
_d14775
100 _aShaw, Robert
245 _aImproving marketing efectiveness
260 _aLondon
_bProfile Books
_c2001
_g2001
300 _avii, 244p.
_c22cm.
440 _athe economist books
650 _aMarketing and Management
942 _cSR
999 _c38947
_d38947