000 00404 a2200157 4500
020 _a817808368x
082 _a658.83
_bMAL
090 _c10440
_d14778
100 _aMalhotra, Naresh K.
245 _aMarketing research
_ban applied orientation
250 _a3rd.
260 _aDelhi
_bPearson Education
_c1999
_g1999
300 _axxxv, 824p.
_c24cm.
650 _aMARKETING AND MANAGEMENT
942 _cSR
999 _c38950
_d38950