000 00404 a2200157 4500
020 _a8120322215
082 _a658.8342
_bKAR
090 _c10485
_d14844
100 _aKardes, Frank R.
245 _aConsumer behavior and managerial decision making
250 _a2nd.
260 _aNew Delhi
_bPrentice - Hall
_c2002
_g2003
300 _axviii, 457p.
_c24cm.
650 _aCONSUMER BEHAVIOR
942 _cSR
999 _c38993
_d38993