000 00462 a2200181 4500
020 _a9780073101378
082 _a658.83420973
_bHAW
090 _c10499
_d14863
100 _aHawkins, Del I.
245 _aConsumer behavior
_bbuilding marketing strategy
250 _a10th
260 _aNew York
_bMcGraw-Hill
_c2007
_g2007
300 _axxiv, 790p.
650 _aCONSUMER BEHAVIOR
700 _aBest,roger J
700 _aMothersbaugh,david L.
942 _cPR
999 _c39007
_d39007