000 00421 a2200169 4500
020 _a0324182570
082 _a658.83
_bZIK
090 _c10510
_d14876
100 _aZikmund, William G.
245 _aEssentials of marketing research
260 _aAustralia
_bThomson
_c2003
_g2003
300 _axxi,452p.
_c26cm
650 _aMANAGEMENT OF MARKETING
650 _aMANAGEMENT
650 _aMARKET RESEARCH
942 _cPR
999 _c39018
_d39018