000 00433 a2200169 4500
020 _a0724802185
082 _a658.835
_bBRA
090 _c10518
_d14888
100 _aBradmore, Don
245 _aCompetitive advantage
_bconcepts & cases
260 _aAustralia
_bPrentice- Hall
_c1996
_g1996
300 _aviii, 141p.
_c27cm.
650 _aMANAGEMENT
650 _aMANAGEMENT OF MARKETING
650 _aMARKET RESEARCH
942 _cSR
999 _c39026
_d39026