000 00404 a2200145 4500
020 _a1578518261
082 _a658.8342
_bZAL
090 _c10521
_d14892
100 _aZaltman,Gerald
245 _aHow customers think
_bessential insights into the mind of the market
260 _aBoston
_bHarvard Business school
_c2003
_g2003
300 _axxii, 323p.
_c23cm.
650 _aCONSUMER BEHAVIOR
942 _cSR
999 _c39028
_d39028