000 00442 a2200157 4500
020 _a8120314379
082 _a658.872
_bGUP
090 _c10565
_d14959
100 _aGupta, Vaswar Das
245 _aMarketing mantra
_bthe real story of direct marketing in India
260 _aNew Delhi
_bPrentice-Hall
_c1998
_g2001
300 _axi, 162p.
_c23cm.
650 _aTELEMARKETING AND DIRECT MARKETING
650 _aGENERAL MANAGEMENT
942 _cL
999 _c39067
_d39067