000 00451 a2200169 4500
020 _a8129700050
082 _a658.800285
_bLIL
090 _c10686
_d15148
100 _aLilien, Gary L.
245 _aMarketing engineering
_bcomputer assisted marketing analysis and planning
250 _a2nd.
260 _aDelhi
_bPearson
_c2003
_g2003
300 _axxiv, 518p.
_c24cm.
650 _aGENERAL MANAGEMENT
700 _aRangaswamy, Arvind
942 _cL
999 _c39182
_d39182