000 00416 a2200157 4500
020 _a0750632852
082 _a658.81
_bPIE
090 _c10809
_d15378
100 _aPiercy, Nigel
245 _aMarket-led strategic
_btransforming the process of going to market
250 _a2nd.
260 _aBoston
_bButterworth-Heinemann
_c1997
_g1997
300 _axiv, 665p.
_c23cm.
650 _aSALES MANAGEMENT
942 _cL
999 _c39303
_d39303