| 000 | 00487 a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c39320 _d39320 |
||
| 003 | WUSLLib | ||
| 008 | 201002b ||||| |||| 00| 0 eng d | ||
| 020 | _a8175541091 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.827 _bKAP |
||
| 100 |
_aKapferer, Jean-Noel _919369 |
||
| 245 |
_aStrategic brand management: _bcreating and sustaining brand equity long term |
||
| 260 |
_aNew Delhi: _bKogan page, _c1997 |
||
| 300 |
_a443p.; _c23cm. |
||
| 650 |
_aBrands and trademarks _919370 |
||
| 942 |
_cL _2ddc |
||