000 00383 a2200145 4500
020 _a0074636642
082 _a658.827
_bJON
090 _c10832
_d15433
100 _aJones, John Philip
245 _aPowerful brands
_bfrom strategy to campaign
260 _aNew Delhi
_bTata McGraw - Hill
_c2000
_g2000
300 _axii, 322p.
_c23cm.
650 _aBrands and trademarks
942 _cL
999 _c39325
_d39325