000 00441 a2200169 4500
020 _a0070473811
082 _a658.834
_bLOU
090 _c10848
_d15459
100 _aLoudon, David L.
245 _aConsumer behavior
_bconcepts and applications
250 _a4th.
260 _aNew Delhi
_bTata McGraw - Hill
_c1993
_g1993
300 _axxiii, 788p.
_c25cm.
650 _aCONSUMER BEHAVIOR
700 _aBitta, Albert J Della
942 _cL
999 _c39340
_d39340