000 00387 a2200157 4500
020 _a0750617837
082 _a658.8
_bMAR
090 _c10859
_d15480
100 _aBaker, Michael J.
_eed.
245 _aThe marketing book
250 _a2nd.
260 _aLondon
_bButterworth-Heinemann
_c1991
_g1991
300 _axxviii, 529p.
_c24cm.
650 _aMANAGEMENT OF MARKETING
942 _cL
999 _c39350
_d39350