000 00373 a2200157 4500
020 _a0750623225
082 _a658.8342
_bRIC
090 _c10895
_d15531
100 _aRice, Chris
245 _aUnderstanding customers
250 _a2nd.
260 _aBoston
_bButterworth-Heinemann
_c1997
_g1997
300 _avi, 312p.
_c23cm.
650 _aCONSUMER BEHAVIOR
942 _cL
999 _c39384
_d39384