000 00391 a2200145 4500
020 _a0750635835
082 _a658.802
_bYES
090 _c11354
_d16305
100 _aYeshin, Tony
245 _aMarketing communications strategy 1997-98
260 _aBoston
_bButterworth Heinemann
_c1997
_g1997
300 _avi, 288p.
_c29cm.
650 _aGeneral topics of marketing management
942 _cL
999 _c39806
_d39806