000 00381 a2200157 4500
020 _a0333663233
082 _a658.8
_bBAK
090 _c11405
_d16378
100 _aBaker, Michael J.
245 _aMarketing
_ban introductory text
250 _a6th.
260 _aLondon
_bMacmillan
_c1996
_g1996
300 _axvii, 577p.
_c24cm.
650 _aMANAGEMENT OF MARKETING
942 _cL
999 _c39855
_d39855