000 00459 a2200181 4500
020 _a0072539097
082 _a658.8
_bBEA
090 _c11410
_d16384
100 _aBearden, William O.
245 _aMarketing
_bprinciples & perspectives
250 _a4th.
260 _aBoston
_bMcGraw - Hill
_c2004
_g2004
300 _axl, 596p.
_c28cm.
650 _aMANAGEMENT OF MARKETING
700 _aIngram, Thomas N.
700 _aLaforge, Raymond W.
942 _cL
999 _c39860
_d39860