000 00379 a2200145 4500
020 _a8176491357
082 _a658.8
_bYES
090 _c11414
_d16390
100 _aYeshin, Tony
245 _aIntegrated marketing communications 1999-2000
260 _aOxford
_bButterworth Heinemann
_c1999
_g1999
300 _axix, 272p.
_c28cm.
650 _aManagement of marketing
942 _cL
999 _c39864
_d39864