000 00457 a2200169 4500
999 _c39883
_d39883
003 WUSLLib
008 180214b n
020 _a0070530424
020 _a9780070495098
041 _aEnglish
082 _a658.8
_bZEI
100 _aZeithaml, Valarie A.
_910382
245 _aServices marketing:
_bintegrating customer focus across the firm
250 _a3rd.
260 _aNew Delhi
_bTata McGraw-Hill
_c2003
_g2003
300 _axx, 668p.
_c25cm.
650 _aMarketing
_910383
650 _aCustomer services
_91617
650 _aCustomer relationship
_910384
650 _aMarketing communication
_93850
650 _aEconomic effect
_910385
700 _aBitner, Mary Jo
_910386
942 _cL
_2ddc