| 000 | 00446 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a8120324471 | ||
| 082 |
_a658.8 _bJON |
||
| 090 |
_c11461 _d16461 |
||
| 100 | _aJones, John Philip | ||
| 245 | _aWhat's in a name? advertising and the concept of brands | ||
| 250 | _a2nd. | ||
| 260 |
_aNew Delhi _bPrentice - Hall _c2003 _g2003 |
||
| 300 |
_axxiii, 308p. _c23cm. |
||
| 650 | _aMANAGEMENT OF MARKETING | ||
| 700 | _aSlater, Jan S. | ||
| 942 | _cL | ||
| 999 |
_c39910 _d39910 |
||