000 00408 a2200169 4500
020 _a0256093237
082 _a658.8
_bMCC
090 _c11466
_d16474
100 _aMccarthy, E. Jerome
245 _aEssentials of marketing
250 _a5th
260 _aBoston
_bIrwin
_c1991
_g1991
300 _axvii, 526p.
_c26cm.
650 _aMANAGEMENT OF MARKETING
700 _aPerreault, William D.
942 _cL
999 _c39915
_d39915