000 00383 a2200157 4500
020 _a0333570723
082 _a658.8
_bBAK
090 _c11474
_d16488
100 _aBaker, Michael J.
245 _aMarketing
_ban introductory text
250 _a5th ed.
260 _aBasingstoke
_bELBS
_c1991
_g1991
300 _axxiii,646p.
_c23cm
650 _aManagement of marketing
942 _cL
999 _c39922
_d39922