000 00375 a2200157 4500
020 _a0471309567
082 _a658.8
_bAAK
090 _c11606
_d16678
100 _aAaker, David A.
245 _aStrategic market management
250 _a4th.
260 _aNew York
_bJohn Wiley
_c1995
_g1995
300 _axv, 379p.
_c23cm.
650 _aMANAGEMENT OF MARKETING
942 _cL
999 _c40047
_d40047