000 00747 a2200265 4500
999 _c40646
_d40646
003 WUSLLib
008 170321b xxu||||| |||| 00| 0 eng d
020 _a981243898X
020 _a9789812438980
041 _aEnglish
082 _a658.8
_bMAR
100 _aHoffman, K. Douglas
_93848
245 _aMarketing
_bbest practices
250 _a2nd.
260 _aBangalore
_bThomson
_c2003
_g2003
300 _axxii, 647p.
_c27cm.
650 _aMarketing
_93849
650 _aProduct
_93084
650 _aMarketing environment
_93252
650 _aMarketing communication
_93850
650 _aPricing
_93851
650 _aMarketing management
_93852
700 _aCzinkota, Michael/ Dickson, Peter R. / Dunne, Patrick
_93853
942 _cL
_2ddc