000 00442 a2200169 4500
020 _a8120324501
082 _a658.8
_bCLO
090 _c12249
_d17846
100 _aClow, Kenneth E.
245 _a Integrated advertising promotion & marketing communications
250 _a2nd.
260 _aNew Delhi
_bPrentice - Hall of India
_c2003
_g2003
300 _axxvii, 538p.
_c28cm.
650 _aMARKETING
700 _aBaack, Donal
942 _cL
999 _c40650
_d40650